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Below are some official tag lines and unofficial bicycle slogans for popular companies and events. Further below are some more bicycle advocacy slogans and sayings. Help spread the message and keep bicycling safe, fun and practical. Send us your bicycle advocacy slogans.
Business and Non-profits
We ARE Traffic!
~ BikeDenver.org.
Bikes ARE traffic.
~ Critical Mass, San Francisco
Honk if you love bikes!
~ Critical Mass, San Francisco. This was also a great T-shirt. It puts the motorists into a damned if they honk, damned if they don’t honk trap.
Government must help to eliminate cars so that bicycles can help to eliminate government.
~ Advocacy slogan in Holland.
I dream on two wheels.
~ Adventure Cycling Association.
I’mpossible.
~ AIDS Ride, 2001.
Less gas, more ass.
~ World Naked Bike Ride.

Ride bikes. Have fun. Feel good.
~ Trek, 2019.
One Less Car.
~ Advocacy slogan for Transportation Alternative, NYC, 1981. Created by Richard Rosenthal. Editor’s Note: I actually spoke to Mr. Rosenthal about how his slogan gained so much popularity that everyone uses it now but without proper credit.
Adventure is Out There.
~ Adventure Cycling, 2019.
The bicycle is a simple solution to some of the world’s most complicated problems.
The bicycle is the most efficient form of human transportation.
It can combat climate change, ease urban congestion, and build human fitness.
It brings us together, yet allows us to escape.
And it takes us places we would never see any other way.
~ Trek bicycles and the 1 World, 2 Wheels program
Bicycle Friendly America.
℠ ~ The League of American Bicyclists. This is a service mark which is similar to a slogan.
Think globally, cycle locally.
~ Unknown. Many organizations use this slogan now. The earliest reference I could find was in a 2008 bicycle forum in Greece. It is an obvious spin on, “Think globally, act locally.”
Bicycle Saftey Slogans
See our #1 Bicycle Quotes page for more fun.
Here are a few slogans and taglines related to keeping us safe on the bike.
Don’t be insane, cover your brain!
~ Bicycle safety slogan for the Utah cities South Jordan, Herriman, Riverton. Created by Nephi Christensen age 8 years old.
A helmet on your head will keep you away from a hospital bed!
The oldest source I could find for this was a vague reference that this was a sign in a factory. Now it is a common bicycle safety slogan.
Protect your head or end up dead.
Similar to the slogan above, this is another general safety slogan that was adopted for bicycling. It is hard to attribute any of these.
Anti-car slogans
These go hand-in-hand with bike slogans. There are a lot of anti-car slogans and they are hard to verify. Here is one example:
Mend your fuelish ways.
This appears to originally been a sign at a protest rally. Source.
Bicycle Sayings, Expressions, Gnomes and memes.
A “gnome” is a pithy expression or saying that is generally true. In this case, these bicycle gnomes or bicycle slogans are like anonymous bicycle quotes that have infiltrated everyday culture in the form of social media postings, memes, T-shirts, slogans and more. If you know who originated any of the following, please contact us so we can give them credit.
When in doubt, pedal it out.
If you had to choose between riding a bike every day or being filthy rich, would you choose on-road or off-road?
~ Scott Stoll, bicycle spin on a popular meme. 2019.
Inside every car is a cyclist waiting to be let out.
~ Scott Stoll. 2019. (I used to work in advertising; I could do this all day.)
Make friends, not exhaust.
(Another variation on a theme.)
Less waste, less waist.
Support global cooling.
Burn carbohydrates, not hydrocarbons.
Burn fat, not oil.
Put something fun between your legs.
Cyclists have better legs.
A bike can’t stand being alone because it is
two tired.
Education is important, but riding a bicycle is importanter.
You can’t buy happiness, but you can buy a bicycle and that’s pretty close.
A bad attitude is like a flat tire — you can’t go anywhere until you fix it.
“I have too many bicycles,” said no cyclist ever.
Bicycling: Side effects may include sweating and euphoria.
Keep calm and bicycle on.
A variation of the motivational poster by the British government during World War 2.
A police officer came to my house and said: “Your dog chased someone on a bicycle.” I said: “That’s impossible, officer. My dog can’t even ride a bicycle.”
It’s better to be riding a bicycle and thinking about God than sitting in church and thinking about bicycling.
Our chains set us free.
Four wheels move the body. Two wheels move the soul.
Half the wheels, twice the fun!
That’s it for now. I’m sure with the invention of social media, you are as sick of recycled memes as I am.