Articles

I’m part adventurer and part renaissance man with some dabbler and jack of all trades thrown in. These articles are part of my exploration of life.

apple logo changes by year

What is a logo?

What is a logo? Well, it's not artwork, not even an illustration. We discuss the history of some famous logos, meaning brands — Yes! — like a cow brand and not much different than a hieroglyph or an emoji.
generic logo template

How to make a free logo!

With these new computer programs and logo templates, just substitute the words, icon, colors and font and — PRESTO! — instant logo. Or, why you still need a graphic designer.
Fat cat motorsports final full-color logo. How is a logo made. The final step.

How is a logo made?

How is a logo made? See the step by step creation of this logo as an example of how the creative process works.
The Embarkation of the Argonauts. A faded renaissance painting by Lorenzo Costa. The ship, the Argo, appears to be floating on a cloud.

What is an Argonaut?

The word "argonaut" comes from an ancient tale of the bravest heroes in Greek Mythology — Jason and the Argonauts (literally meaning sailors of the Argo).
Jason taking the Golden Fleece

The story of Jason and the Argonauts

This classic myth is one of the most ancient stories that exist. It chronicles Jason’s quest for the Golden Fleece and the restoration of his family’s throne. This archetypal adventure sets the example for the plot of almost all modern stories, and it may even model what it means to be human: to live, to be challenged, to endure, and to make the world a better place.