Scott Stoll logo world traveler. A bicycle wheel and the globe symbolizes Scott's journey around the world on a bicycle.

How I make stuff

Articles about how I concept ideas, draw pictures and — most importantly — test my ideas in the real world to make sure they work! If you are interested in how I make children’s books, please visit my website for kids and their caretakers — Dreamaplay.

A fancy, typset logo
How I make stuff

The Argonauts, Inc.

Scott’s first website and small business Contents The original website design Achievements A dotcom baby Innovators of social media Innovators of affiliate marketing Awards Inspirational advertising Media coverage Adventure archive The fruits of inspiration Our original mission statement Our original story But the world changed And so I changed The following is the story of

A photo of us mimicking the pose of the presidents on Mount Rushmore.
Scott's Adventures

How to make a memorable moment

In celebration of my website’s 20th anniversary and my 50th lap around the sun, I’ve written an extra-special story about how I live a life worth living, including making memorable moments and how friends shed new light on life.

Author versus the blank screen. How to write an online article for the internet.
Ideas

Writing for the digital medium

Guidelines to writing an article that will be indexed by search engines and read by audiences. We’ll use this article itself as a kind of how-to template.

How to make an audiobook with a cat. *Sarcasm*
Ideas

How to record a travel audiobook

A guide for the complete beginner. Including tips on voice warm-up, voice acting, room noise, equipment and audio resampling process.

Blue Bicycle Design logo
How I make stuff

Bicycle Logo Design

Graphic Design, Illustration and Production Scott funded most of his adventures, this website and a lot of school projects with the profits from years of working in the advertising business. Scott worked as either a senior graphic designer or art director in some of the best advertising agencies in the country, including TBWA\Chiat\Day when they

An animation of 4 aerial photographs of school kids standing in interesting shapes: bicycle, worm, cupcake and butterfly.
How I make stuff

How the School Photo is made

Pictured here is a new and amazing photograph. Read about the making of the monarch butterfly school photo. Below is an overview of how we made the other photographs. The Cupcake Boy School Photo I think this is a beautiful picture even though it didn’t turn out as I imagined because I didn’t correct enough

The new book on the floor of the printer's shop waiting to be bound. Each stack is a set of pages.
How I make stuff

How the book is made

The following is a step by step summary of how the book is made. It’s a 3-month project. Below is a rough outline because this is an ever-changing and improving process, and every school does things a little differently. In summary: Planning. Steps 0-3. Creating. Steps 4-13. Celebrating. Step 15. Don’t miss step 15! Making

The Giving Tree redux. A new ending with new pictures. The man sits on the stump with the caption, "And the tree was happy." But was it really?
Books

The Giving Tree Sequel

I’ve always been disturbed that the tree sacrifices itself to a greedy old man—so I rewrote the ending and drew new pictures matching the font and style.

Aspect English Language School Logos
How I make stuff

What makes a good logo?

8 steps to designing the perfect logo with examples and descriptions. Tips from concept to execution. Featuring some of Scott’s best graphic design.

apple logo changes by year
How I make stuff

What is a logo?

What is a logo? Well, it’s not artwork, not even an illustration. We discuss the history of some famous logos, meaning brands — Yes! — like a cow brand and not much different than a hieroglyph or an emoji.

generic logo template
How I make stuff

How to make a free logo!

With these new computer programs and logo templates, just substitute the words, icon, colors and font and — PRESTO! — instant logo. Or, why you still need a graphic designer.

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